media buying: plan, negotiate, procure and represent
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experienced media planners procuring digital and traditional channels - at the right time and yep, at the right price.
Procuring your media varies with each client, but can include strategy, negotiation, planning, representation and execution to deliver the most relevant and cost-effective campaigns at prices well below casual rack rates.
An effective media strategy can include any number of channels:
Digital Media – Google Served Advertising, YouTube, Individual Site Targeting and Re-targeting etc.
Traditional Media – Television, Radio, Printing Large Format, Offset Printing and Digital Printing, Direct Mail, Newspapers, Magazines, Billboards, Out of Home and Transit. Did someone mention skywriting?
All Social Media platforms – Instagram, Facebook, YouTube, LinkedIn, Twitter etc.
Do you want to know more about Media Buying?